👋 Hello!

I’m Vivian, and that’s Suki. ☺ ☛

Does my entire closet match my dog? Yes.

Was it on purpose? … not entirely.

I’ve come to appreciate the power of a capsule wardrobe — how small details can elevate the essentials.

That same attention to detail shapes my approach to strategy.

Before shaping what’s next, I dig into the core:
the context, the nuance, the “why.”

Because strategy isn’t just about direction — it’s about meaning.

I'm drawn to patterns and the overlaps between culture, brands, and technology — always looking for meaning beneath the noise.

At the center of it all: community and impact.

To get to know me better, ask me about:

🤸‍♀️ How I went from competitive + collegiate dance to hot yoga and lifting

🪩 My time at the VCU Brandcenter as a Creative Brand Manager and Brandcentral President

💫 My love for personality tests (which, if you're curious, I'm an ESFJ, 2w3, and cancer sun/leo moon/scorpio rising)

RESUME

What's the tea? 👀

“One thing that we take pride in at the Brandcenter is teaching our students to think critically, to always look for better ways of doing things, a better problem to solve and to go the extra mile to make something as good as it can possibly be. Sometimes students arrive with that mindset already built in. Vivian Tran has been that student from the day she stepped foot in the building.

Whether in service of the school or her classmates, Vivian has spent much of her two years with us working to make the Brandcenter experience as good as it can be for all of us. She is the consummate leader."

- Brandcenter professor

- Brandcenter classmate