Traveling to new territory
Ask: Take digitally native brand BÉIS to a new territory through an experiential brand initiative.
Problem: The traditional travel industry and concierge programs have become outdated for modern-day travelers seeking assistance in planning their next trip.
My Role:
Video animation
3D design
Research
Creative ideation
Brand audit
Solution: Nueva Travel by BÉIS, a digital concierge program and experience hub that elevates the travel experience from planning to returning home.
Team:
Emerald Grippa (Brand Manager)
Arianna Gordon (Brand Manager)
Background
BÉIS, founded by actress Shay Mitchell in 2018, provides stylish and affordable luggage for individuals with active lifestyles who value both functionality and aesthetics.
As travel restrictions were lifted, BÉIS experienced a surge in sales and had an opportunity to expand beyond its signature luggage and bags to further its promise of "giving everyone the opportunity to pack up their stuff and hit the road with bags."
Travel Services No Longer Satisfy the Demands of Modern Travelers
Coming out of the pandemic, people yearned for travel and new experiences they missed. But, searching for the perfect destination and deal is overwhelming and time-consuming.
Traditional travel concierge services are outdated, exclusive, and don't offer many domestic options.
Current Travel Concierges
Primarily serve the top 1% and the upper-class.
Market and cater towards older generations.
Focus on international travel locations and extravagant, expensive activities.
Travel is More Than Just the Destination
The needs and expectations of travelers have changed. Modern-day explorers seek customized and exceptional experiences that are also affordable. They crave new experiences, whether it's exploring new places, trying new activities, or meeting new people.
Opportunity
Elevate the travel consumer journey, from planning to returning home, with modern and tailored travel concierge services.
A Digital Concierge Program and Experience Hub
Nueva Travel is your well-traveled best friend that pulls together all the travel pieces from beginning to end.
We ease you into new travel experiences as a travel concierge.
App
App Features
Member profile, travel memory feed, & reviews
Friends list of NUEVA
Travel members
Trip itinerary, bookings, reservations, tickets, and other information
NUEVA Travel Bestie contact and messaging
Trip "wallet" that has ID, insurance, vaccination, and tickets
Travel tips, recommendations,
and testimonials
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Experience Hubs
NUEVA Travel hubs offer exclusive activities and a place to unwind for members. With hubs in major U.S. cities, these exclusive activities are locally curated to show the culture and vibrance of each city:
Austin
Chicago
Dallas
Los Angeles
New York
NUEVA Travel: Los Angeles
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